A new campaign has been launched to raise awareness of online intimate image abuse.

Delivered jointly by online safety charity, CyberSafeKids and the Irish Internet Hotline, and supported by the Community Foundation Ireland, the ‘It’s Not The End of the World’ campaign specifically targets young people aged 13 to 17 years old.

It is aimed at empowering children and young people to understand what intimate image abuse is and how to access support.

The Irish Internet Hotline recently published new data showing a dramatic 66% increase in reports of intimate image abuse in 2025, with children and young people identified as a particularly at-risk group.

For cases involving publicly accessible imagery, the Irish Internet Hotline achieved a 96% removal rate in 2025.

Since the introduction of Coco’s Law in 2021, which made the non-consensual sharing of intimate images a criminal offence in Ireland, reports have risen steadily year-on-year.

Intimate image abuse encompasses a broad range of harmful activities involving personal intimate imagery, from non-consensual sharing of images to threats of exposure and sexual extortion.